Prological Business Transformation
More than just advisors, we challenge and inspire to create your unfair advantage
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Prological Supply Chain
Re-Imagining
Using evidence based insights we implement creative and innovative real world solutions
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Prological Industrial Property Strategies
We’ve modernised warehousing design to create a powerful, scalable fulfilment machine from concept to commission
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Prological Automation Solutions
We cut through the hype to design the solution that's right for your business
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Prological Sustainability Driven Modelling
We integrate energy, environmental and human impacts into sustainable supply chain solutions
Find out more
Prological Business Transformation
More than just advisors, we challenge and inspire to create your unfair advantage
Find out more
Prological Supply Chain
Re-Imagining
Using evidence based insights we implement creative and innovative real world solutions
Find out more
Prological Industrial Property Strategies
We’ve modernised warehousing design to create a powerful, scalable fulfilment machine from concept to commission
Find out more
Prological Automation Solutions
We cut through the hype to design the solution that's right for your business
Find out more
Prological Sustainability Driven Modelling
We integrate energy, environmental and human impacts into sustainable supply chain solutions
Find out more

Prological and THE ICONIC

Case study: from good to great

In an exclusive cover story interview in MHD Supply Chain News, Erica Berchtold, CEO of THE ICONIC and Prological’s Peter Jones, discuss the partnership between the two organisations and Prological's supply chain transformation work at the leading retailer.

By working with Prological, THE ICONIC has gotten on top of its capacity issues, introduced a more robust S&OP process and reworked its existing facility so it doesn't need to expand in the short term.

According to Erica, THE ICONIC wouldn’t have been able to launch new initiatives like Fulfilled by THE ICONIC if the retailer hadn’t gone through the transformation process with Prological over the past 12 months.
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Explore Our Latest News and Insights

Prological backs up mega year with strong revenues, reporting 20% growth in FY2022/23

August 15, 2023

Unfair advantage: Peter Jones in CEO Magazine

August 1, 2023

Zeroing down on sustainability in the supply chain

July 6, 2023
View all news
Prological has been a great partner in the optimisation of our freight and parts operational network. They have taken the time to truly understand our business along with our long-term strategic objectives and have been innovative in their approach to achieve this.
DARREN BOWLERAutonexus
I would recommend Prological to any business struggling with warehousing & distribution and requires advice and/or turnaround support.
STEVE ZADROFletcher Insulation
Without any hesitation, I would recommend Prological, as a first-choice supply chain consultancy to any organisation requiring assistance and guidance from experts in the supply chain area.
TONY HARRISLG Electronics
Engaging Prological to support our relatively daunting relocation was absolutely the right thing to do.
DAVID MCWILLIAMMcWilliam's Wines
Peter and his team are a joy to work with, ethical, easily accessible and deliver within our constraints.
MICHAEL PACETTANEC Australia
Their approach has yielded savings in excess of 30% to the previous cost base and improvements in service levels that enable us to be more responsive to our customers. They are an important part of my extended team.
JUSTIN HOLLISCEO
I've engaged the Prological team on 3 projects and would happily do so again.
ISLA WOODSLaminex
They took the time to understand the mechanics of our business operation and what was important to us.
CRAIG JOHNSONViridian Glass

Supply Chain Consultants

Experienced and trusted partners

Prological is a leading Australasian supply chain consulting firm. More than just consultants, we are collaborative game-changers who deliver tailored, innovative, commercially astute and operationally sustainable supply chain solutions.

We specialise in end-to-end strategic supply chain transformation, domestic and international freight, network design, process re-engineering, automation, inventory management, sales and operation planning, energy and sustainability optimisation, demand replenishment planning, industrial property strategy, and warehouse design and layout.
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Expertise

Supply Chain Strategy

Tackle supply chain disruption and engineer a resilient, customer centric operation that meets your financial, operational and environmental goals

Network Design

Make evidence-based decisions on stocking locations and freight networks relative to sourcing sites, suppliers and customers

Domestic and International Freight

Gain real-world insights and engage with industry to development, optimise and implement a domestic or international freight strategy

Automation

Explore the level or type of automation that’s right for your business before you commit resources to any automation solution

Warehousing

Devise a scalable, reponsive and flexible warehousing strategy that responds to your current and future business strategy

Energy and Sustainability

Embed sustainability throughout your supply chain, from energy and emissions reduction, through to renewables, re-use and recycling 

Sales and Operations Planning

Design a robust, integrated sales and operations planning process (S&OP) that provides the link between your strategic and business plans

Industrial Property

Understand your industrial property needs, know your options, and translate them into a reality that keeps pace with your growth strategy

Compliance

Identify modern slavery risk – it’s not a question of if, but where and to what extent there is slavery in your supply chains and operations

Delivering Results

Prological provides unbiased advice providing our clients with customised and sustainable, best-practice solutions.

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Our Team

Peter Jones

Managing Director, Founder

Paul Erokhin

General Manager

Craig Pickup

Senior Associate - Sustainability

Alexander Witzke

Senior Associate

Michelle Powell

Senior Analyst

Chris Hudson

Senior Associate

John Mills

Senior Associate

Alex Cetinski

Analyst

Simon Hodsden

Research Analyst

Vivek Suri

Senior Associate

Karen Shaw

Finance Manager