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Prological Releases Q4 Industry Outlook Report

Peter Jones

Managing Director, Founder

In our final market update for 2024, we’re examining how Australian businesses are adapting to unprecedented economic challenges – from record-low GDP growth to evolving consumer behaviors and persistent inflation.

Key insights from our analysis:
– GDP growth at 1.0% – lowest since 1992 (excluding COVID)
– Shifting retail patterns driven by early Black Friday events
– New trilateral supply chain resilience agreement with UK & US
– AI & warehouse infrastructure transforming supply chain operations

What’s clear is that while headwinds persist, opportunities for innovation and adaptation are emerging. Our detailed analysis is designed to help businesses navigate these changes and prepare for 2025.

Keen to learn more? View our complete market update report here:

https://www.prologicalconsulting.com/wp-content/uploads/2024/12/Prological_IndustryOutlook_Q4_2024.pdf

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