Prological today announced the appointment of industry leader Sean Ledbury as Director, effective July 1, 2025.
With over 35 years of experience in logistics automation and supply chain innovation, Sean brings exceptional expertise to Prological’s growing team. His career spans senior leadership roles at Swisslog, Packsize, and Dematic, where he has consistently delivered transformational change across warehouse operations, automation technologies, and supply chain design. Most recently, Sean was Head of Sales and Consulting at Swisslog ANZ.

Sean holds a Master of Business Administration from the Australian Institute of Business and serves as a member of their Operations & Supply Chain Strategy Industry Panel, where he provides consultation on current industry trends and challenges.
Founded in 2010, Prological has established itself as a trusted partner to manufacturers, suppliers, and retailers across Australia and New Zealand, delivering end-to-end supply chain solutions to a number of major brands including The Iconic, Weir Minerals, BlueScope Steel and Electrolux.
The appointment comes at a time of significant momentum for Prological, which recently celebrated its 15th anniversary and inclusion in Consultancy Australia’s Top Consulting Firms. The company has also established its new headquarters at the University of Wollongong’s Innovation Campus.
In his role as Director, Sean will focus on connecting clients with optimal automation and technology solutions tailored to their specific operational needs. His appointment strengthens Prological’s ability to guide businesses through the complex landscape of modern logistics technology, ensuring they adopt solutions that deliver measurable results.
“Sean’s appointment represents a pivotal moment in Prological’s growth journey,” said Peter Jones, Director of Prological. “His deep expertise in logistics automation and proven track record of delivering transformative solutions perfectly aligns with our mission to create sustainable competitive advantage for our clients. As businesses face increasingly complex supply chain challenges, Sean’s experience will be invaluable in helping our clients unlock their full potential.”
“I’m thrilled to join the exceptional team at Prological,” said Sean Ledbury. “Throughout my career in the logistics automation industry, I’ve witnessed how adopting the right supply chain strategy and utilising the latest advancements in logistics automation technology can transform businesses. Prological’s commitment to delivering innovative, commercially viable solutions that drive real business outcomes is exactly what attracted me to this opportunity. I look forward to working with our clients to identify the right technology solutions that will drive their own success.”
The new hire plays a key role in Prological’s commitment to continued growth, complementing the firm’s existing expertise in network optimisation, strategic freight roadmapping, property services and change implementation.